There’s a reason why the most-shared ads on your feed don’t look like ads at all. No perfectly lit studio shots, scripted voiceovers, or brand spokesperson reading from a [...]

AI tools have fundamentally changed what’s possible in advertising. Brands can now produce more variations, test more angles, and move faster than ever before. The cost of producing [...]

Every year, there’s no shortage of bold predictions about where marketing is headed next. New platforms. New tools. New acronyms to memorize. But 2026 feels a little different. Many of the shifts [...]

Creative is the new targeting. If your ads aren’t working like they used to, it might not be your fault. Wait… Why Did My Ads Stop Working? Are your tried-and-true audiences suddenly falling [...]

Many people roll their eyes whenever someone mentions “influencers.” In 2023, it’s almost become a dirty word. However, there’s one simple truth that can’t be avoided: Using real people to sell [...]

Depending on your age, you may or may not remember a time before social media. For many people, their first taste of social media (if you don’t count AOL’s Messenger, AIM) was via good old [...]

You did it! You created the perfect ad for your client, set up your Facebook campaign then published. Time to let Facebook do its thing and optimize so you can start making money from your ads… [...]

Businesses of all industries are being affected by the coronavirus outbreak.  Here are examples and tips we have found that can help you and your business during these times.    On top of [...]

Facebook is not going away; in fact, there are more people actively using it than ever before. As of June 2019, Facebook has more than 2.4 billion monthly active users worldwide. This is an 8% [...]

Have you ever wondered why certain websites choose a strong use of color versus a lot of whitespace? Or maybe why some use buttons with sharp corners versus rounded ones? Unless you’re a [...]

With over 90% of U.S businesses using social media for marketing purposes, it is easy for customers to get bored with overly branded content. Many companies are turning to user-generated content [...]

If you’re an avid Facebook user, chances you have probably seen thousands of videos in your newsfeed. This stat is no coincidence! Video has continued to develop as the most influential [...]