Many people roll their eyes whenever someone mentions “influencers.” In 2023, it’s almost become a dirty word. However, there’s one simple truth that can’t be avoided: Using real people to sell [...]

Depending on your age, you may or may not remember a time before social media. For many people, their first taste of social media (if you don’t count AOL’s Messenger, AIM) was via good old [...]

You did it! You created the perfect ad for your client, set up your Facebook campaign then published. Time to let Facebook do its thing and optimize so you can start making money from your ads… [...]

Businesses of all industries are being affected by the coronavirus outbreak.  Here are examples and tips we have found that can help you and your business during these times.    On top of [...]

Facebook is not going away; in fact, there are more people actively using it than ever before. As of June 2019, Facebook has more than 2.4 billion monthly active users worldwide. This is an 8% [...]

Have you ever wondered why certain websites choose a strong use of color versus a lot of whitespace? Or maybe why some use buttons with sharp corners versus rounded ones? Unless you’re a [...]

With over 90% of U.S businesses using social media for marketing purposes, it is easy for customers to get bored with overly branded content. Many companies are turning to user-generated content [...]

If you’re an avid Facebook user, chances you have probably seen thousands of videos in your newsfeed. This stat is no coincidence! Video has continued to develop as the most influential [...]

Love them or hate them, Facebook Stories have exploded in popularity since their release in March 2017. Their daily user count has surpassed that of Snapchat, boasting an impressive 500 million [...]

So you’ve heard of this thing called a Brand Book, sometimes referred to as “Brand Guidelines” or a “Brand Style Guide.” But what is it and why would a company need [...]

From checking Facebook in the grocery line to sharing our brunch on Instagram Stories, social media plays a critical role in our daily lives. In fact, people spent an average of 2 hours and 22 [...]

Good logos don’t happen accidentally. In fact, they happen through lots of brainstorming, collaboration, “aha!” moments, and often, a new perspective. Working with Social Fire [...]