Diving into the world of digital marketing can feel a bit overwhelming for business owners. Getting your advertisement to reach a consumer can be difficult, especially when there are so many [...]
We love dogs and cats (almost as much as we love digital marketing). In an era where videos of adorably goofy puppies and quirky cats immediately go viral on social media, you’d be hard pressed [...]
On July 26th, 2016 Google released a new feature within Google AdWords called expanded text ads. This change was originally announced at the #GoogleSummit in May and is being called the biggest [...]
Google has recently added some new features to their Google Partner program that allows agencies to better illustrate their skillset to a company searching for a Google Partner. Traditionally, a [...]
CPC? CTR? CPM? …WTF? For many, Google Adwords is like a foreign language and a difficult first step for DIY advertisers. The confusing nature can become overwhelming and outweighs the [...]