Google Ads

On July 26th, 2016 Google released a new feature within Google AdWords called expanded text ads. This change was originally announced at the #GoogleSummit in May and is being called the biggest change to AdWords since its inception. This feature is now available in all accounts and Google AdWords editor. The change comes much earlier than anticipated and has an immediate impact on anyone who advertises with Google AdWords.

Google has recently added some new features to their Google Partner program that allows agencies to better illustrate their skillset to a company searching for a Google Partner. Traditionally, a company searching for a Google Partner to advertise with would only be able to see whether or not the agency had users who were Google AdWords or Google Analytics certified. This gives a very basic view of the agency’s skill set and does not allow the searching company to truly get the most out of their Google Partner experience. What many companies searching for Google Partners don’t realize is that there are 5 different concentrations of Google AdWords; Search, Display, Video, Shopping, and Mobile advertising. These platforms are very different from one another and have varying models for sustained success. If a company knows the specific aspects of AdWords they will be using the most they can now find an agency who is more experienced in that.