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Facebook is not going away; in fact, there are more people actively using it than ever before. As of June 2019, Facebook has more than 2.4 billion monthly active users worldwide. This is an 8% [...]

With over 90% of U.S businesses using social media for marketing purposes, it is easy for customers to get bored with overly branded content. Many companies are turning to user-generated content [...]

So you’ve heard of this thing called a Brand Book, sometimes referred to as “Brand Guidelines” or a “Brand Style Guide.” But what is it and why would a company need [...]

From checking Facebook in the grocery line to sharing our brunch on Instagram Stories, social media plays a critical role in our daily lives. In fact, people spent an average of 2 hours and 22 [...]

When it comes to books and movies, people love a good story. There’s something entertaining about watching a hero face the impossible and still triumphing despite the odds. The hero is [...]