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Love them or hate them, Facebook Stories have exploded in popularity since their release in March 2017. Their daily user count has surpassed that of Snapchat, boasting an impressive 500 million [...]

Digital marketing is constantly changing as technologies come and go. Tools that were once considered a revolutionary advancement are now outdated. Updates and trends constantly fluctuate, and it [...]

Note: Since I wrote this, the article has been updated numerous times.  Dynamic ads are now a major part in our campaign structure just as the newest ‘Campaign Budget Optimization [...]

As complex and difficult Facebook has been to get started for businesses of all sizes, Facebook revealed an exciting, new addition to their ad platform (no, it’s not another profile photo [...]