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Facebook is not going away; in fact, there are more people actively using it than ever before. As of June 2019, Facebook has more than 2.4 billion monthly active users worldwide. This is an 8% [...]

Have you ever wondered why certain websites choose a strong use of color versus a lot of whitespace? Or maybe why some use buttons with sharp corners versus rounded ones? Unless you’re a [...]

With over 90% of U.S businesses using social media for marketing purposes, it is easy for customers to get bored with overly branded content. Many companies are turning to user-generated content [...]

If you’re an avid Facebook user, chances you have probably seen thousands of videos in your newsfeed. This stat is no coincidence! Video has continued to develop as the most influential [...]

So you’ve heard of this thing called a Brand Book, sometimes referred to as “Brand Guidelines” or a “Brand Style Guide.” But what is it and why would a company need [...]