Branding That Makes An Impact
What is branding?
Branding is the complete picture of your company—It’s what takes your logo, website, social presence, company mission, core values, and target audience, and turns it into something cohesive. Good branding combines all of these elements and blends them into a consistent, effective representation of your company.
Why do I need it?
Building a strong brand is crucial to the growth and success of your company. Not only does it enhance the professionalism of your business, but it shapes consumer perception, creating an instant, subconscious, and lasting impression of your brand.
Distinct branding helps your company stand out from competitors and adds long-term value to your company’s name. Poor or nonexistent branding can generate a negative response from consumers and lose your company business.
How is it done?
Branding is done through a multi-pronged approach that begins with an evaluation of your company. We will ask you questions like:
Once we have a better idea of your branding goals, we’ll brainstorm ideas for your brand identity – from a suitable color palette, to typography, “on-brand” imagery, and even the language and messaging your company uses. Our goal is to build a profile of your company that reflects all aspects of your business, discover where your brand can be strengthened, and hone in on what makes it unique or marketable.
Does my company need to be re-branded?
If your company already has an established brand, Social Fire Media can work with you to evaluate your current brand and discuss goals. Do you feel like your current brand no longer represents your company or the work you do? Has your target market or audience changed through the years? Are you tired of your current “look”? A brand refresh might be just what your company needs to refocus your efforts and be sure the right message is being sent to the right people. We want you to love your brand again.
To maintain the integrity of your brand, it will be extremely important to always exercise proper logo usage, imagery, and other visual elements that define your brand. Avoid any uncertainty about the visual elements of your brand that could confuse people or conflict with your new look. Let us take the guesswork out of it for you. In addition to providing you with all the files you will need, Social Fire Media will provide a comprehensive Brand Book that contains brand guidelines for you to keep for reference.
Tell us about your project.