driving accessory case study

The automotive industry is competitive when it comes to selling a car; but when it comes to car accessories, there are many products that come to mind.  From tire shine to holders for sunglasses, the automotive accessory market is overloaded with gadget for one of our most commonly occupied areas: our car.

Facebook ads not only helped drive awareness, but the key for advertising a car accessory relied on two very important aspects: 1) Focused targeting and 2) filling a need for women drivers.

Facebook ads drove massive sales for a simple gadget that helped make women drivers’ lives easier.  Key selling points were video ads that immediately showed a relatable situation to a specific demographic which returned purchases as low as $2 per order.  Ad creatives typically relied on pictures that complemented the gadget to better sell its usefulness.