Social Fire Media Free ad review

Your ads wear out. The replacements are a guess.

Most winning ads stop working in 9 to 21 days, and only a small share of the ones you make to replace them ever scale.

Send us your website. We will pull your live ads, look at what the rest of your category is running, and send back the three things we would change first. No cost, no call required, and we never need access to your ad account.

In your inbox inside two business days
12years running ads
600+ad accounts managed
$70M+in Meta spend
$30M+in Google spend

Meta Business Partner · Google Partner · TikTok Marketing Partner

Get your free ad review

Four questions. We do the rest from what is already public.

Brendan McMahon
Brendan McMahon, Co-Founder I read every one of these myself.
Monthly ad spend(Required)
Optional
Creator on camera, beauty
Demo, home services
Product in use, pet
On location, local service
Close on product, beauty
Creator with product, home services
Product hero, pet
Result shot, local service
Text hook open, pet
Product close, home services
In the moment, beauty
Two on camera, local service
Opening frames from ads we shot and edited. Beauty, home services, pet, local service.
The problem

Two problems, and the second one is the expensive one

Ads wear out

Your best ad is not going to keep working. The same people see it more often, your cost per sale climbs, and the account gets quietly worse while nothing about it looks broken.

That part is normal and it runs on a rough schedule. Most winners stop working in 9 to 21 days.

So you need replacements, and most of them will not work

Making ads got cheap. Anyone can produce a hundred of them in an afternoon now, and plenty of brands are doing exactly that and still not selling anything.

Knowing which two are worth funding did not get cheap. So you find out the only way there is, by putting money behind the ones that were never going to work.

The first problem is annoying. The second one is where your budget actually goes.

Does not fix it

Spending more on the ad that is dying

It is not underfunded. More budget buys the same people again at a higher price.

Also does not fix it

Making more ads

Volume with no filter moves the guessing to a bigger pile. Ten unproven ads cost more to learn from than one.

Still does not fix it

A monthly report on what happened

Being told what already happened is not the same as being told what to run next by someone who is on the hook for it.

Send your website and we will tell you which of these is happening in your account.

Get your free ad review
What we do

We solve both halves, and we do not need the whole account

Plenty of the brands we work with already have someone running ads, in house or an agency they are happy with. We are not trying to replace them. We come in as the creative partner, which means we make the ads and we bring the read on which ones to put money behind, and whoever is already there keeps doing what they do.

For the first problem

We make the ads

A steady stream of them, in the formats that actually move results in your category. You are never left riding one tired winner with nothing behind it, because the next ones are already made and waiting.

For the second problem

We tell you which ones deserve the budget

We score an ad before it goes live, and if we do not think it is going to work we will tell you before you pay to find out. That is the whole difference and it is what twelve years of running other people's money buys you.

If you have nobody

We run it. Creative, testing and the buying, and you get one person to talk to about all of it.

Someone in house already

They keep the account. We feed them creative they do not have the time or the crew to make, and we are on the call when it is time to decide what to scale and what to cut.

An agency you like

We sit beside them as the creative partner. They keep buying, we keep the ads coming, and nobody has to fire anybody to fix the thing that is actually broken.

The free ad review is the second half, run on your account, for nothing. You get the call we would make and the three things we would change, whether or not you ever reply.

If you are already using AI

The hundred ads were never the hard part.

Most brands we talk to have already made a hundred ads with AI, and most of them are still not selling anything.

We use it too. It is why producing a batch of ads costs us a fraction of what an agency charged for the same work three years ago, and we keep that saving in the quality of what we shoot rather than in the invoice.

What it did not do for them, and does not do for us, is say which of the hundred is worth putting money behind. That part never got cheap. It is what we have spent years measuring on real accounts with real budgets, and it is the only part that was ever actually hard.

Proof it is a real thing

What that looks like on your account

Most agencies offer a free audit and send back a checklist. This is the format we actually send, so you can judge it before you hand over an email address.

Ad review

Marlow Home

Prepared 12 Sep · 9 live ads reviewed

Your best performing ad has been running 94 days, and everything else in the account is a version of it.

Verdict · the account is running on one idea
01

Eight of your nine live ads open the same way

The product on a countertop, a price on screen by second two. The one that does not is your second longest runner, which suggests the account has more room than it is using.

Source: Meta Ad Library, 9 ads active, run lengths 6 to 94 days
02

Your cost per sale climbed from $31 to $58 while spend held flat

That is the same audience seeing the same ad more often. It is normal after two or three weeks and it is the cost of running one idea for three months.

Estimated from public run lengths and category benchmarks
03

Four competitors have funded the same pitch for over a year

All four lead with one specific problem phrased as a question, and none of them show the product in the first three seconds. You are the only brand in the category not running that pitch.

Source: Meta Ad Library sweep, 23 competitor ads, 6 advertisers
Cost per sale

Your longest running ad

$60 $45 $30 $31 $37 $44 $58 Jun Jul Aug Sep
The three things we would change first
  1. Run the category pitch your competitors have been funding for a year, in your own voice, as one test against your current best ad.
  2. Cut the price out of the first three seconds on two of the eight lookalike ads and see whether the cost per sale separates.
  3. Retire the 94 day ad on a date you pick rather than waiting for it to fall over.

"I will walk you through what we found. If it is a fit, I will tell you what it costs to have us handle it."Brendan McMahon · Social Fire Media

Example format. Marlow Home is invented, so no client's real numbers appear here.

This is the format your review arrives in, inside two business days.

Get mine
Where it comes from

Three places, all of them public

One

Your live ads

Everything you have running right now, how long each one has been up, and what each one leads with in the first three seconds.

Two

Your page and your offer

What the page promises, what it charges, and where the story between the ad and the checkout stops matching.

Three

Everyone else in your category

Every brand running ads against you, which ones have been paying for the same pitch the longest, and what those have in common.

The third one is the part almost every free audit skips, and it is where the useful answer sits. An advertiser who has funded the same message for fourteen months has already paid to find out it works.

Twelve years of this

Trusted by the businesses we serve

"I highly recommend this company for your advertising and marketing needs. We have just come up on our 10 year anniversary and they have done right by me since we started. They're extremely reliable and knowledgeable."

Kevin D.Verified Google review

"Over the past 12 years we have worked with many online marketing companies and none have matched the expertise and results we have from Social Fire Media. Hands down the best."

Alan S.Verified Google review

"Their team is professional, creative, and truly invested in helping their clients succeed. They took the time to understand our goals and delivered a strategy that was both innovative and results-driven."

Cheryl P.Verified Google review

4.9 average on Google across 12 reviews

Before you send it

The questions people actually ask

Is this actually free, and what is the catch?

It is free and there is nothing hidden behind it. We do about five a week because a person builds each one, and we give them away because a review is how we start a conversation with brands we want to work with. The three fixes are yours whether or not you ever reply.

Will my competitors know you looked at them?

No. Everything we pull is already public in the Meta Ad Library, and nobody is notified when their ads get viewed. Your review goes to your inbox and nowhere else, and we never publish a review of a brand we are working with.

Do you need access to my ad account?

No. We work from your live ads, your website and your category, all of it public. Nothing to install, no permissions to grant, and no call required to get the review.

What does the review arrive as?

An email from Brendan with the report attached, in the format shown above. Three findings with the evidence attached to each one, what your longest running ad is costing you, and the three things we would change first. If we look and find nothing you do not already know, we say that instead of padding it out.

What happens after I read it?

Nothing unless you reply. If you want the fixes made, we talk about your account and tell you plainly what it costs to have us run it. Before any long commitment we put new ads against your current best one, on terms agreed in writing before it starts.

After you send the form

What actually happens

01

We pull your ads and your category

Same day. Nothing is asked of you and nothing is installed.

02

The review lands in your inbox inside two business days

Three findings with the evidence attached, and the three things we would change first. Those three are yours whether or not you ever reply.

03

You reply if you want the fixes made

That is a real conversation about your account rather than a pitch deck. We will tell you plainly what it costs to have us run it.

04

We prove it before you commit to anything long

New ads against your current best one, on terms we agree in writing before it starts, so there is nothing to argue about when the numbers come in.

Send your website. We will tell you what we would change about your ads.

You will have it inside two business days. If we look and there is nothing there you do not already know, we will tell you that instead of padding it out.

We do about five a week, which is why the form asks what you spend.

Get your free ad review

Four questions. No call required.